This contemporary signage, wayfinding, and experiential graphic update brings a fresh visual language to an Art Deco gem in Beverly Hills, while honoring the elegance and character of its historic architecture. Drawing inspiration from the updated architectural design, materiality, and refined details, the new system balances sophisticated typography, dimensional signage, and carefully curated graphics. Wayfinding is intuitive and seamlessly integrated into the architecture, while larger moments add energy and create memorable points of engagement throughout the property. The result is a cohesive signage experience that feels contemporary and elevated, yet remains rooted in the timeless spirit and visual vocabulary of the original Art Deco design.