Branding, Experiential Graphics, Signage & Wayfinding

Sherman Industrial Center

Thoughtful signage, enhanced graphics… all business.

Branding, Experiential Graphics, Signage & Wayfinding

Sherman Industrial Center

Thoughtful signage, enhanced graphics… all business.
Thoughtful signage, enhanced graphics, and a refreshed paint palette bring new energy and identity to this light industrial complex in West Hollywood, creating a more cohesive and elevated experience without losing its utilitarian character. A carefully considered signage system improves navigation and establishes a stronger visual presence, while bold yet refined graphics add personality to key areas throughout the property. Strategic paint updates further unify the architecture, highlighting entrances, circulation paths, and architectural features while giving the complex a cleaner, more contemporary appearance. Together, these interventions create a distinctive environment that feels approachable, creative, and distinctly connected to the character of West Hollywood.
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